Creativity?

Linda Naim, the founder of creativityatwork.com defines creativity as "The act of turning new and imaginative ideas into reality."

Ijburg House

Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of an idea. If you have ideas, but don't act on them, you are imaginative but not creative.

"The bigger the concept, and the more the product stimulates further work and ideas, the more the product is creative." quoted from Sternberg & Lubart, Defying the Crowd.

In my opinion creativity is not only thinking nor is it thinking outside the box but is pushing the boundaries or going against the norm and having the passion to translate the idea produced into any type of media within the lines of art.  Or In other words, have a versatile or flexible mind to create something that has never been done before.

Universe Sculpture by Josiah McElheny

The generic assumption at the mention of creativity is usually things on paper such as drawings and paintings. But in real fact Creativity is applied into so many different fields. Its needed by architects for modern buildings or could be for a sculpture. Or to create music.

Even in the Fashion industry or interior designing. Evidently they all require creativity.

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Iris Van Herpen (Mercedes Benz Fashion Week)

The product of "creativity" has typically been defined in one of two ways: either as something historically new (and relatively rare), such as scientific discoveries or great works of art; or as producing something new in a personal sense - an apparent innovation for the creator, regardless of whether others have made similar innovations, or whether others value the particular act of creation. 

Bloody table by John Nuanesing

In conclusion, any matter that requires the action to create needs creativity.